Because color has a huge impact in audience perception and feeling of a scene, I thought it vital to do research on just what colors I should choose. The obvious colors for my content are red and yellow, as those are the colors of the USSR flag. My research confirmed that these two colors give the audience the film's overall mood: aggression (red) and caution (yellow). Quite the spy movie colors I would say.
The brown represents the leather, stability, and deep academia of Novikof. It also represents "old fashioned" undertones of Novikof's values. The red represents the new, American, free and in-your-face, liberal views, but Novikof's are deep, suggesting mixture with brown and surrounded in the brown of his room, desk, satchel, shoes, and tweed suit. Novikof's liberal beliefs are somewhat "muted" by his love for old Mother Russia. He gets this awe of the old fashioned from his idol, Russian author Solzhenitsyn. Libraries are also associated with the brown tones of parchment and leather-bound books. Novikof's first appearance in the movie is at a library. One gets the feeling (and Novikof's motif "Fooling Yourself" reiterates this) that Novikof is an "old soul," further backed by his brown theme.
Vladimir Vetrov's color is yellow and brighter red. Yellow can mean happiness and warm, which is the face he tries to put on when he goes to parties and collects intelligence. But yellow can also be garish in high amounts, being fake and too flashy. Vladimir becomes more fake, especially to his girlfriend Ludmilla, throughout the movie.
Rule of Three Colors
My Opening Scene: (Primary) brown, (secondary) red, (accent) yellow
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I chose these specific colors because the video takes place in the past and brown is associated with the past. The red and yellow signify the colors of the USSR and its flag, but the red also shows authority and power, which the USSR wanted to convey.
How I will Incorporate This Into My Documentary:
Color Associations (theory/psychology):
(Content and quotes from research: https://www.youtube.com/watch?v=OM4fXB23pCQ)
The colors of a room affect how people feel; the color of food affects how it tastes; the color of one's clothing affects how attractive they are perceived to be. The culture one is raised in plays a large part in shaping one's impressions of color. (For example, red meaning good luck in Asian cultures and white meaning marriage and new life)
Used widely by marketing agencies to attract consumers and put a feeling toward a brand.
The colors of kitchen walls can affect how much a person eats. Those who eat off of red plates eat less than those who eat off of white plates. Yellow and orange increase hunger and appetite. Colors can match scent. (Green and pine, blue and ocean, white and cotton, purple and lavender, red and apples) Some colors encourage happiness and sadness.
There is a gender bias when it comes to favorite colors. One should not always chose to use their favorite colors in things because some colors can produce an unwanted emotion. If you do not like a certain color, it probably does little to make you happy.
Colors can be stimulating or calming (ex- red is stimulating, blue/purple is calming)
Warm colors: yellow, red, orange (usually brighter, and too much of this color can be irritating)
Cool colors: purple, blue, green
Red: Power, aggression, energy, anger, loudness, love, passion, lust, stop. Products or packaging with red labels grabs attention, can make women look more attractive.
Yellow: Encourages happiness, caution, warmth, but is best used in small amounts because a lot of yellow can be too bright
Black: Mystery, death, evil, emptiness, but could be elegance/formality, quality and sophistication (associated with high-end products), make people look more attractive. Associated with confidence and competence.
Green: Calms due to its connection with nature and coolness. There is less effort needed to see the color green, so the muscles in the eyes don't have to work as hard. "Easy on the eyes," go, grow, perseverance, money, eco-friendly. Second favorite color among men and third among women.
Purple: Encourages creative energy. Because it is made of red and blue, it gives bits of relaxation and encouragement (potential stimulation), royalty/luxury (persuades people to pay higher prices). Second most favorite color among women. It is the second most hated color among men.
Orange: fairness, affordability, creativity, extravagance and uniqueness. Least popular color among women and second to least with men (tied with purple).
Blue: hints at the sky and sea, which naturally makes people calm. Ideal for emotions of relaxation and sleep. Can make men look more attractive. Encourages happiness across gender and cultural lines.
White: purity, cleanliness, weddings and marriage, new life
Brown: antiques, old-fashioned, wood and leather (manliness), laziness, dirtiness, ugliness, bland, out-dated. Least popular color among men and second least for women.
Adjacent colors (analogous colors): Colors that are near each other on the color wheel (ex- red and orange)
Complimentary colors: Across from each other on the color wheel (compliment each other)
Hue: One of the main properties of a color, the determination of the generalized color a color is. (red, yellow, green)
Saturation: Chromatic intensity, the degree of purity of a color. If a color is mixed with white, it is less saturated. If there is more of the color itself mixed in, then it is more saturated.
Vibrance: Also chromatic intensity, but when increased, only increases the intensity of muted colors.
Exposure: The lightness or darkness of a color
Contrast: The difference between the colors in the image
Highlights: The light parts of the image/color
Shadows: The dark parts of the image/color
HSL Secondary: Option in Adobe Premiere Pro where users can change/affect specific colors in a video
LUTs: Filters that can be added to videos and adjusted in intensity
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